Promotion is one hell of a game out there. With this much sound, be sure to know everything you are doing, for you along with your businesses sake (or customer).
Many factors contribute to your successful rebrand — sound research, creativity that is stellar, a strategic launch plan and much more. But here’s one critical factor that’s often overlooked: the relationship between the CMO as well as the branding business. A beneficial relationship can make sure that a brand succeeds. An undesirable relationship can doom it to failure. Here are three important items to think about. Continue reading →